Increased Lead Generation for 2012

As we all finish off this year, most people who are still in the conversation of business are mostly in the conversation of what they plan to start doing come around the new year and almost none of them are in the conversation of what else can I do now to jumpstart my success in 2012.

Anyways, what I want to discuss with you today is how to make sure you increase your business next year by beginning to pay close attention to all the lead generations systems you may have in place now verses only thinking about adding new systems.

The best thing to do before you consider bringing on a new system to the business is to simply make sure that your current systems are working because if they are not working then it simply means that you are maybe the reason why they are not working so lets fix what is currently broken before we commit to anything new.

What I would encourage you to do right now is to simply go back and track the following from 2011 so we can begin to work on whatever positioning we need to work on to sky rocket our business in 2012.

Lets track the following:

1. How many sales did I end up with in 2011?

2. How many were buyer sales?

Go back and find out how many of your closed sales were buyers verses sellers. Now, write down the name of each buyer on a piece of paper.

3. specifically where did the buyer sales come from?

Now next to each buyer name, write down the lead generation source that buyer came from.

4. How many were listings sold?

Go back and find out ow many of your closed sales were listings sold verses buyer sales. Now, write down the name of each seller on a piece of paper.

5. Specifically where did the seller sales come from?

Now next to each seller name, write down the lead generation source that seller came from.

6. Now make a list of all the lead generation sources that your buyers and sellers came from.

7. Next to each lead generation source write the number of transactions you closed from that specific source.

Now that you have all these numbers do the following:

For each system, write down the action steps required to make the system work, review which ones you followed in 2011 and which ones you did not follow, then ask yourself if I actually did follow the exact steps outlined here could I have closed more deals from this source? How many more? now take that number and multiply it by your average commission check and that is exactly how much money you lost as a result of not following the exact steps in that system, now you know what your potential is in terms of increased income for each of the systems that you use this formula on.

Now add how many more deals you could have closed from each lead generation system and that is the number of additional deals that are most likely guaranteed to happen for you in 2012.

Master this process first then lets have a conversation about what other lead generation systems to put in place.

I think that by now I have already demonstrated my points in the text above, however,

Here is a Bonus:

What were the top lead generation systems for my one on one coaching clients this year:

Here they are in no order of importance.

1. Past Client & Center of Influence

2. Expireds

3. Online Marketing (this one is the one most people are failing with — we have cracked the code to make it work.) if you haven’t already done so, you should check out Elite Online Dominance

4. Farming

5. Open House

In future videos and blog posts I will share with you step by step what my clients did to make each of these lead generation systems work, so if you have not already subscribed to my blog, you should do it now.

All the best to you this holiday season and may 2012 be the year all your dreams come true.

Chadi Bazzi